Does Ukraine have soft power? If yes, how strong is it? How can Ukraine increase its attractiveness to the world? UkraineWorld talks to Steven Thomson, Insight Director of Brand Finance, and co-author of the report Global Soft Power Index 2021
Host Volodymyr Yermolenko welcomes Kostiantyn Kvurt, a well-known Ukrainian media expert and the head of board of Internews Ukraine, one of the leading Ukrainian...